How Club Roar used its fans to hit 30m grassroots video views in seven months
It’s been seven months since Conversant Media launched its Club Roar video platform. Zoe Samios chats with founder Zac Zavos about the platform’s progress, why fan-based video works, and his plans for 2018.
When Club Roar was in its early stages, Conversant Media chief executive officer and founder Zac Zavos didn’t even know about it.
And yet seven months later, the platform – which was created to establish a video community for grassroots sporting clubs – has hit 30m video views.
Footage which can be viewed on The Club Roar platform
The Roar’s videos are fun to watch but it’s bloody annoying coping a 15 second pre-roll ad in front of a 5 second video.