How Commonwealth Bank slowly became a national media network
Jonathan Hopkins, co-founder of Sonder, and Patrick Crowley, GM of paid and owned media at CBA, at the Remade retail media conference on Tuesday, in Sydney
It might not be its main focus, but Commonwealth Bank has one of the country’s biggest media networks.
There are still over 640 physical branches, with big media walls beaming out video content in-store. There are also 1,800 ATM screens scattered across Australia, a website with 7 million monthly users, and an in-app loyalty club that serves deals to over 2 million people each month. Three in five Australians interact with the bank, and each day over a billion dollars moves through the app alone.
However, according to Patrick Crowley, Commonwealth Bank doesn’t actually run a “retail media network” — nor does it use the term.
