How does… an accelerated mobile page work?
Each week, we ask some of the industry’s most knowledgable boffins to break down industry jargon to help you through those confusing meetings and indecipherable conferences. This week, GMG Digital’s John Vlasakakis explains how Google’s accelerated mobile pages work.
What is AMP?
AMP (Advanced Mobile Pages) is a Google-backed project which launched at the end of 2015.
It’s an open-source coding program, designed as a way to increase page speeds when loading content on mobile devices. It’s basically a ‘stripped down’ version of the regular mobile page but without the feature-heavy Javascript components which slow pages down.
