Opinion

How Much Is It Worth?

May 15, 2015 12:26

howmuch_220x150-234x160Ever wondered what the real price of media is? Our regular spot How Much Is It Worth reveals both the ratecard price and what agencies really pay for it. 

This week’s How Much Is It Worth asks how much would it cost to buy: a 30 second TV spot during Reno Rumble; 1,000 pre-roll ads on a News Corp tabloid website; a 30 second ad on Fox FM and a full page colour ad in Zoo Magazine.

$60 – 1,000 pre-roll video impressions on a News Corp tabloid site 

News.com.au commands the highest pre-roll rates among News Corp tabloid websites

News.com.au commands the highest pre-roll rates among News Corp tabloid websites

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Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

Topics
Bauer Media How Much Is It worth Nine Reno Rumble Zoo Magazine
2 COMMENTS
Please Hammer Don't Hurt 'Em 15 May 15

There’s no way advertisers are paying $60 to be on New’s pre-roll spam placements.

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Luke 19 May 15

“A whopping 16 readers per copy” for Zoo – imagine how crusty the pages must be by the time it gets around to #16…

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