How PR works Part 1057: The toilet paper usage survey
Ping! An email questionnaire lands in Dr Mumbo’s inbox from a PR agency.
After a series of relative innocuous questions about environmentally friendly toilet paper, the clue to the no doubt forthcoming press release survey turns up in question number 13:
You read it here first. And no doubt in mX in a few weeks time…
and the media that report on it will never ask them for the survey results. The media release will be enough
‘Laughs’?
That’s serious business.
@Martin Palin.
I am guessing they plan to put the survey results in the media release.
Stick to what you’re good at i.e. documentary travel series.
I think that would be Michael Palin, Dan…
That’s right Dan. They’ll take the agency at their word on the survey results via the media release. So why bother with the facade of a research process? Get it?
Cynical. Who is to blame?
Its been done before, a whole campaign some 5+ years ago.
I can gaurantee that this is not that brand this time around.
boring – please don’t was your time reporting this kinda story Tim – save me the effort.
I believe this tasteful question was popularized in a podcast series called “Daily Source Code” by Adam Curry (ex MTV). 6:02 is right, must have been around 2005. Everything gets recycled at some point, even toilet paper.
Part 1057? Are you a fiver reader tim?
I certainly am, Hank.
Cheers,
Tim – Mumbrella