How the couch won on Black Friday; Uber to look at attention metrics; Pureprofile’s new deal

Welcome to a retail media-focused edition of Unmade, in which the REmade team looks back on the lessons of Black Friday and Cyber Monday, and what it means for Christmas shopping season.

This month’s Q&A guest is Uber advertising boss Michael Levine.

Further down in the newsletter: On the Unmade Index, Pureprofile shares jump after it refinances its debt.

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