How the pollsters got it right on the Voice

Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.
Below, we examine how the factors that led the Yes campaign to falter in the months leading up to its defeat in the Voice to Parliament referendum.
Further down, the Unmade Index slides for a second day.

A poor campaign strategy made Voice defeat inevitable, but the pollsters got the trend consistently correct
Seja Al Zaidi writes: