How the West was one: Perth proves its worth, as WA agencies lead the charge
A trip to Perth will tell you, the marketing and advertising agencies are thriving out west – and it is no longer a state seeking validation. It’s already put in the hard yards to become an important part of the landscape. Andrew Banks talks with some of Western Australia’s key industry players to see if anything is done differently in the nation’s largest state.
The thing about Perth is, the people there follow the rules. They believe in law and order. They’re sensible, measured, considered. And while they do have views and opinions, they simply choose not to voice them as much as those on the east coast.
I was born in the UK, but moved to Perth in the early 80s, doing my OG Degrassi high school years there.
A friend once said, it’s really easy to make friends in Sydney, but you may never see them again (like the friend who told me this), whereas in Perth and Melbourne, it’s much harder to make friends – but once you do, they are friends for life.
