How to finally defeat your media nemesis

Grudges and rivalries in media? Dr Mumbo has never heard of such a thing.

That was until prestigious industry organisation The Walkley Foundation tried to round up entries for its upcoming awards. Then it was on like Donkey Kong.

“We know the media is a competitive industry, especially right now, so here’s a tip,” the organisation told followers, teasing how a participant in an industry which has been bruised and battered in recent months could get the edge.

Read the criteria, thinks Dr Mumbo, remembering all those articles about how to craft an award-winning entry? Perhaps it will be an insight about what judges are really looking for when they ask about cultural impact.

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