‘Go long if you need to’: viewers watch live streaming longer than pre-recorded content
Many brands have been avoiding live streaming because they have not been able to figure out how to make it work for them. Alex Hayes looks at some of the tips handed out by successful Periscoper Mario Armstrong.
When it comes to live streaming you can’t argue with the Mario Armstrong, founder of the Never Settle Club.
In recent months Armstrong claims to have massively increased the popularity of his site, which hands out digital lifestyle tips to people, by engaging regularly with followers on streaming services.
Maybe, just maybe, that the stream is still streaming in some tab on some browser while the user is off doing something else. Point is, if you use server side data you never really know.