‘This is not radio’: How to make successful podcasts

Abigail Dawson

October 20, 2017 9:19

With 17% of Australians listening to podcasts, the founder of audio agency Eardrum, Ralph Van Dijk, has offered advice on how to make a successful podcast, starting with “length matters”.

“The optimum length is 35-55 minutes, in a fast news world podcasts do provide an opportunity for slow journalism and it’s a bit like character driven TV versus movies, you have an opportunity where you are able to love and get to know the main characters over a period of time.”

Van Dijk founded Eardrum in 1990 in London

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Eardrum mumbrella publish Publish Ralph van Dijk

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