How you sleep is a mark of good bedding, says Sheridan in new Fabric\TBWA campaign

“There is no greater proof of a deep sleep than what you look like,” according to homebrand Sheridan, in its latest campaign via Fabric\TBWA.

The online campaign shows a number of people sleeping in various positions, twitching, and open-mouthed, to illustrate how its bedding products help consumers fall into a deep, “restorative sleep”.

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