Howatson+Co launches AI-powered sister agency, signs Endeavour Group as foundation client

December 2, 2024 9:22

Howatson+Company has launched an AI-enabled creative technology company, with Endeavour Group as its foundation client.

Plus Also Studios has been described to pioneer quality brand asset creation, personalisation, and automated orchestration via AI, all with complete performance attribution.

Co-founded by data and technology leader Hoang Nguyen, the agency exists independently of Howatson+Co, and will be led by managing director Jessica Coulson, and creative director Effie Athanassiou.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

2 COMMENTS

TB 2 Dec 24

Separated so as to not undercut their main agency creative business and to pick up production business from Hogarth and Wellcom that don’t have AI capabilities.

1 Like

User ID not verified.

Bravo 2 Dec 24

But why is this simply not part of the main agency? Surely Howatson should be providing these services to their clients?

User ID not verified.