Howatson+Co wins Myer pitch

Major department store Myer has consolidated its creative and production, appointing independent agency Howatson+Company following a competitive pitch process.

It marks the end of Myer’s relationships with incumbents Hogarth and Clemenger BBDO, after the latter declined to take part in the pitch late last year.

Also late last year, Myer merged with Premier Apparel Brands — comprising Just Jeans, Dotti, Jays Jay, Portman’s, and Jacqui E — in a deal worth $864 million.