Howatson+Company wins TK Maxx account in competitive pitch
Independent creative agency Howatson+Company has been appointed as the agency of record for TK Maxx in Australia, following a competitive pitch.
The new appointment is effective immediately, and will see the agency handle brand strategy, creative and production for the off-price retailer. Part of TJX Companies global group, TK Maxx Australia launched in 2017 and now has 69 stores along the eastern seaboard and 2 recently opened in South Australia, aiming to deliver great value on brand name, designer, and other high-quality fashion apparel and home wares for less than a department store.
