How’s your corporate karma?
After recently giving up some time to mentor students Jaid Hulsbosch asks why the industry isn’t doing more to help nurture future talent.
A recent opportunity to reflect didn’t involve a spiritual retreat or a bucket list review or a winter mood rebalance at a luxe resort. It simply provided a time to reassess one of the edicts of good karma and a recommitment to ‘giving back’ to the industry for a purposeful corporate journey.
Such an opportunity occurred earlier this year when I was invited to guest lecture the UTS postgraduate students (advertising and communication). An evening of robust discussion provided a sense of purpose and fulfilment that easily outweighed the investment.
Jaid, I was one of those students in your presentation that evening. Receiving further industry insight was of great support to my understanding of advertising. It has sparked my interest! As a PR lecturer myself, investing in future professionals is a must. Hope to see you in another class soon!
I too feel like giving something back to advertising: all that crap advertising I endure everyday.
On the theme of corporate karma hard to believe the environmental irresponsibility of Telstra’s new phone ad. How unaware can a company be about the level of plastic pollution in our oceans and its impact on sea creatures? Unaware enough it seems to self-promote with someone dancing around with his new phone while dropping the plastic packaging on the shoreline for a hermit crab to inhabit. Wake up Telstra and see that environmental sensitivity as displayed by other corporate leaders is the way to go
What’s a PR lecturer? Is that job really necessary?
@Government client : about as necessary as Government clients I’d say.
^ zing!
My hand is up. 🙂