H&R Block says it’s ready to help consumers through this year’s complicated tax season in new ads
H&R Block has recognised that the big questions surrounding tax time have changed this year, and is reassuring Australians that it will be there to support them.
A new campaign from The Works has different Australians posing questions such as “I’m working from home, what can I claim?” and “What are the tax rules around Job Seeker payments?”
Through the campaign, H&R Block’s marketing and digital innovations director, Louise Cummins, wanted to show that the team was ready for Australians’ tax challenges.
It’s not very engaging, creative or brand building is it?