F.Y.I.

HSBC renews rugby sponsorship

October 19, 2010 2:28

HSBC has renewed its sponsorship of rugby league team the Waratahs as well as the British and Irish Lions Australian Rugby Union Tour.

The announcement:

HSBC has cemented its position as the dominant global sponsor of rugby, simultaneously announcing the renewal of its naming rights sponsorship of the HSBC Waratahs until the end of 2013 and its Principal Partner sponsorship of the British and Irish Lions Tour to Australia in 2013.

The new agreement with Waratahs Rugby will take HSBC’s partnership with the Waratahs to 12 years, the longest principal naming rights sponsorship in the history of NSW Rugby.

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