Huawei appoints The Furnace Sydney for $1m creative account

Huawei Devices Australia has appointed The Furnace Sydney as its creative agency following a three-way pitch.

The announcement:

Sydney, 28 March, 2011: Tony Singleton, Managing Director, The Furnace Sydney, announced today that following a three-way competitive pitch, the agency has been awarded Huawei Devices Australia. The account is worth more than $1million in billings and it is the first time anywhere in the world where Huawei will be launched as a consumer brand.

Huawei is the largest networking and telecommunications equipment supplier in China and the second-largest supplier of mobile telecommunications infrastructure equipment in the world (after Ericsson). The telecommunications giant has just beaten European rivals Nokia Siemens Networks and Ericsson to win Vodafone/ Hutchison 3’s mammoth network replacement project.