Hubspot to open Australia office and grow ‘inbound’ marketing
Mahtani
HubSpot
Inbound marketing company Hubspot is set to open an office in Sydney this year as it looks to expand beyond its northern hemisphere roots, Mumbrella can reveal.
The startup founded by two MIT graduates in Massachusetts eight years ago provides marketers with tools to draw people into company websites and convert them from browsers into customers.
Jeetu Mahtani, managing director for Hubspot International, said this style of ‘inbound’ marketing has been growing in popularity in the region, with an increasing number of visitors from Australia and New Zealand amongst the 1.5m monthly visitors to its sites.
What was the growth rate in Ireland? Not being a pedant (can see there was a copy/paste error) – genuinely interested.
I was at the HubSpot event last week in Sydney, they did say they grew the business in Ireland to over 100 staff in 1 year (I do not believe that is a typo) they are going for IPO soon in the US. They are apparently already looking to hire 6 people in Australia and already have 1 or 2 staff coming over from the US to lead the operation.
It is a trend of Inbound Marketing/ Marketing Automation companies starting up in Sydney.