Huckleberry loses its biggest client as Medibank moves $20m account to sister agency Carat

Dentsu Aegis has retained the media account for Medibank Private, with the business to move from Huckleberry to sister agency Carat.

The move is a major win for the agency group, which fought a rearguard account to retain the account but sees full service Huckleberry lose its biggest client.

In a statement issued this afternoon Tamalin Morton, Medibank general manager of marketing and brand said: “We are delighted to announce our new partnership with Carat, and look forward to working with them on both our Medibank and ahm brands.

“They offer a highly integrated offering, are a great cultural fit for Medibank and have a strong Melbourne-based presence.”