Huckleberry wins Carmens and adds new business development director

Full-service DentsuAegis media agency Huckleberry has added snack brand Carmen to its client roster, and hired Stephen Marovitch as business development director from Wilson Everard.The release:

Huckleberry Agency has added popular Australian muesli and snack bar brand Carman’s to their client list, as they welcome Stephen Marovitch to the role of Business Development Director.

Huckleberry successfully pitched and won the media and digital media business for Carman’s and is charged with elevating awareness of the brand and capitalising on positive momentum and growth the brand has enjoyed in recent years amongst a growing base of loyal consumers. In the coming months, Huckleberry’s activity will involve supporting the launch of new products to market and building a greater media presence for the brand.

Sue Scott, Marketing Manager of Carman’s Kitchen said, “As an entrepreneurial brand with humble beginnings, much of the growth has come from sampling and word of mouth around the delicious product range. As our business matures, we have sought Huckleberry to assist us in adding a strategic media support to our marketing mix, and I am confident that this will have a positive effect on our business.”