The Huffington Post officially rebrands to HuffPost

The Huffington Post, the international media brand with 17 different local spin-offs, is today officially adopting the HuffPost branding, including site redesigns and a new logo.

A statement from the publisher said the significantly re-imagined branding was the first in its 12-year history and reflected the company’s “identity as a leader in providing people with real, authentic news and information in relevant, accessible and fun ways”.

“HuffPost is the pioneer of online journalism and continues to lead the digital news landscape,” said CEO of HuffPost Jared Grusd. “Our changes today build upon our heritage of continuous innovation. Today, we make a decided leap into the future. The rebrand and relaunch of our products symobilse our commitment to continually evolve to help our audiences connect with a world that is changing rapidly around them.”

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