Huggies launches BIG W-exclusive babywear collection

Baby care brand Huggies has released a babywear collection exclusively at Big W.

The announcement:

Huggies, the trusted name in baby care, is thrilled to announce the launch of the first-ever Australian Huggies Babywear collection, which is available now exclusively through Big W.

This exciting licensing expansion, in partnership with Caprice Australia, marks a new chapter for the brand, leveraging its reputation in baby comfort and care to create a range of adorable and practical clothing and accessories for newborns and toddlers.

Huggies Babywear aims to offer parents the same dependable quality they have come to expect from Huggies nappies, now in a range of soft, certified organically grown cotton fabric designed with a modern, simple aesthetic. This collection promises to provide comfort and style for the little ones at competitive prices.

The first-ever Aussie Huggies Babywear collection includes:

● Huggies Babywear Long & Shortsleeve Bodysuits
● Huggies Babywear Romper
● Huggies Babywear Coveralls
● Huggies Babywear Bodysuit and Pant Set
● Huggies Babywear 3 Piece Set
● Huggies Babywear Leggings
● Huggies Babywear Beanie and Mitten Set
● Huggies Babywear Bibs

“We are incredibly excited to partner with Caprice Australia, which has produced this beautiful range of Huggies Babywear for Australian families,” said Gabrielle Davidson, Personal Care Marketing Director at Huggies. “We understand the unique needs of parents and babies and are excited to expand our brand into the clothing arena with this range of high-quality, comfortable, and stylish clothing for babies and toddlers.”

Paul Cannon, CEO at Caprice Australia, expressed their enthusiasm for the collaboration, stating, “We are delighted to partner with Huggies on this exciting launch. The Huggies Babywear collection perfectly complements our commitment to offering Australian families the best products for their little ones.”

The Huggies Babywear collection is now available at BIG W stores nationwide and online.

Source: The 152 Project