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Huggies launches Christmas offensive

October 19, 2011 12:18

Kimberly-Clark’s Huggies brand is trying to get Australian mums into the Christmas spirit early, with a new TV and online campaign created by Ogilvy.

http://youtu.be/lFp96SShSsc

The campaign includes an iPhone app and eBook to promote limited edition products featuring Christmas designs. The app allows mothers to take a photo of their babies, decorate it with Christmas accessories and send it to friends and family with a message.

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Topics
Advertising agency Huggies Marketing Media Ogilvy
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