Hulsbosch revitalises packaging and brand design for Kleenex tissues

Kalila Welch

November 3, 2022 9:31

Brand and design agency, Hulsbosch, has evolved the Kleenex facial tissues brand range for Kimberly Clark Australia.

The project involved a strategic packaging redesign across all tiers for Everyday, Large & Thick, Wellbeing Kleenex 2ply and 3ply facial tissues products.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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