Hunt begins for top blogs

Tim Burrowes

August 8, 2011 11:27

Pop culture website Pedestrian has launched a competition sponsored by mobile company Huawei to find the best bloggers in the categories of music, fashion, food, media/ technology/ culture and design/ photography.

The Pedestrian Blogster Awards will also look to recognise the best Twitter feed.

Pedestrian’s co-founder Chris Wirasinha told Mumbrella that an internal team would draw up a shortlist based on nominations, before the winner would be decided by who got the most public votes.

He conceded: “That could skew the results to a more popular site, but that’s not necessarily a bad thing. But it is a consideration that popularity does not equal quality.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.