F.Y.I.

Hyland Media retains COTY

May 18, 2010 2:48

Hyland Media has retained fragrance brand COTY after a six month media pitch that also involved OMD, Starcom and MPG.

The announcement:

After an extremely long pitch process that extended from October 2009 until April 2010, Hyland Media have retained COTY as a client. The pitch process involved incumbent Hyland Media, OMD, Starcom and MPG.

COTY used the Reckitt bidding system where all agencies had to bid on COTY business. This process was conducted in October and in March. Following this process three agencies were invited to present strategy on a fragrance brand within in the portfolio.

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