Hyundai reprimanded for breaching Australian road rules in car commercial
The ad watchdog has reprimanded Hyundai for breaking the Australian road rules in an ad which shows a woman sitting in a car while it is being towed.
The 15 second television commercial shows a woman sitting in a car with her seatbelt on smiling and waving, as the camera zooms out it is revealed she is sitting in her car while it is being moved on a tow truck.
I was just wondering who in the general public knew that it is illegal to be in a vehicle that is being towed.
What are the odds that a rival car maker or their agency logged the complaint?
Not sure where the producer was in this process? How about FreeTV doing a pre-check or approving it? There are a few checks and measures that haven’t been working to protect this brand it seems.
How about some quick fixes to get this back on air quickly? Surely a ‘Do not do this at home’-type super would get this through and back on air without throwing the whole thing away? (Creatives can be tempted to think this is ‘wrecking the whole thing’, but there’s a time to be pragmatic when so much expense and missed media is at stake)
Not as bad as it seems….
@JustWondering – I agree that the competitor may well have done this, but surely it backfired as this press may well get sympathetic followers thinking that people are over-thinking here. Some good press worth more than the hassles probably.