Hyundai takes its Tucson camping in new campaign

Hyundai’s latest campaign for the Tucson SUV showcases the car’s new remote features with the story of two novice campers chasing their runaway tent.

Created by Innocean, the ‘Made for It. Even If You’re Not’ campaign aims to connect with metropolitan customers by highlighting the reliability and high tech features of the vehicle including remote start and aircon control from an app.

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