Why politicians twerk on TV and rap on radio

During this mock Q&A session from the Radio Alive Conference, a panel of TV and radio journalists, politicians and commentators discuss screen fatigue, using FM radio to court the swing vote and that time Clive Palmer twerked on radio. 

According to politician Michelle Rowland, no FM station is going to get a politician on “unless they thought they could do something entertaining.” She tells the audience: “one of the reasons why politicians are starting to go on FM is because, let’s face it, that’s predominantly where the swing voters are.”

Senator Mitch Fifield blames the growing tendency for politicians to attempt to seem more human on Peter Costello. He says: “That all started when he did the macarena with Kerri-Anne Kennerley on The Today Show. I’m just grateful that neither Malcolm nor Bill have taken to twerking, as Clive Palmer did.”

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