IAA releases advice from global marketing comms leaders about keeping staff safe and motivated throughout COVID-19

Heather Leembruggen, International Advertising Association (IAA) Global vice president and chairman emeritus of IAA Australia, has said that maintaining staff should be business’ focus throughout the COVID-19 pandemic.

The IAA has collated messages of support and advice from 27 marketing communications leaders and members of the organisation from around the world, targeted at businesses navigating the crisis.

Heather Leembruggen offered her advice to businesses navigating the COVID-19 crisis

In her contribution, Leembruggen advised that “building staff morale, confidence, team spirit and job security are critical to maintain one’s business engine ticking in today’s crisis and will inspire generating ideas for future growth.”