IAB appoints new policy director

IAB Australia has appointed Sarah Kruger as its director of policy and regulatory affairs.

Kruger comes to the online advertising peak body from Seven West Media, where she was head of government and regulatory affairs. Prior to that, she was CRA’s chief legal and government affairs officer.

At IAB, Kruger will work with member organisations, other trade associations, policy makers, and the global IAB network, “with the primary goal of distilling and navigating the myriads of local and global regulatory frameworks that underpin the digital advertising ecosystem today and into the future.”