IAB Australia hires former CEO Paul Fisher for ‘project work’ as recruitment search continues

Fisher: set to return to the IAB.

Fisher: set to return to the IAB.

The Interactive Advertising Bureau has rehired former CEO Paul Fisher on what is understood to be ‘project basis’ as it hunts for a new boss.

Fisher headed the digital industry body from 2008-2012, and is understood to be taking on a number of projects on a ‘contract basis’, as the Bureau searches for a new Australian CEO and research director.

The return of Fisher at the IAB comes as the IAB and Nielsen prepares to launch its monthly digital ratings product, which fuses desktop and mobile data. 

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