IAB extends Nielsen contract without tender

April 16, 2013 10:43

The Interactive Advertising Bureau has announced it has extended its contract with Nielsen as its preferred provider of online audience measurement without the contract going to tender.

The industry body also announced that the interim CEO Tony Prentice has stepped down and will be replaced by IAB director of regulatory affairs Samantha Yorke, who takes the title of acting CEO.

IAB research director Gai Le Roy said the extension came after a “thorough review” of Nielsen’s contract.

“IAB Australia’s Measurement Council has conducted a thorough review and come to the conclusion that Nielsen is still best placed to provide online audience measurement services in Australia,” said Le Roy.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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