F.Y.I.

IAB launches affiliate marketing handbook with plans to measure Australian market

October 24, 2016 8:55

The Interactive Advertising Bureau has announced plans to measure the scale of affiliate marketing in Australia, launching a handbook outlining the basics of how affiliate marketing works.

Vijay Solanki

The announcement:

IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, the Working Group aims to bring awareness and education to the growing local market.

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