IAB seeks new CEO with Alice Manners set to depart after three years in the role
Manners departing after 3 years in the role.
Key digital industry body the Interactive Advertising Bureau is currently recruiting for a new CEO to replace Alice Manners, Mumbrella can reveal.
It is understood a recruitment firm has been engaged to look for possible candidates for important industry position, which is currently grappling with key industry issues including the bedding in of mobile measurement and the ongoing industry debate around viewability.
When asked this morning about the departure the IAB confirmed that Manners would step down at the end of her three year contact, in May and that the IAB was currently recruiting for a new CEO.
Hopefully the IAB can find someone as passionate as Alice.
I though Alice did a great job of moving the IAB on and serving a wider community of publishers, agencies and advertisers.
A great job bringing the market together – hoping we can now move to view-ability and accurate measurement (desktop, mobile) as standard across the market. Measurement and process that benefit all and allow progress.
Poison chalice. The IAB is not a credible industry body, and arguably, can never be when so many agendas are set by industry players commensurate with their market power. Alice in Wonderland.
Alice has done the IAB a great service by broadening it’s member base. Unfortunately the board could care less (apart from the new $) and are only concerned with a intensely narrow set of objectives which serves the interests of major publishers.
Unless the IAB can embrace change for the wider industry and not seek to engage in delaying or protectionism strategies, it will continue down the slippery slope of irrelevance.