IAB streamlines operations to focus on building trust

February 23, 2017 5:25

The Interactive Advertising Bureau (IAB) has streamlined its operations and vowed to make communications around online metrics easier to understand and more transparent ahead of the launch of daily audience data in coming weeks.

Vijay Solanki says IAB wanted positive collaborations with other industry bodies

Responding to growing confusion in the industry over the quality and transparency of digital measurement, IAB CEO Vijay Solanki said measurement and trust would be a key focus for the organisation under the refreshed strategy.

“Our primary strategic goals are around the measurement piece and the trustworthy digital value chain,” Solanki said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Gai Le Roy IAB Vijay Solanki

2 COMMENTS

Committee thinking 24 Feb 17

The IAB answer to everything is more committees. How about actions not just meetings.

The inaction of the body for the better part of the last decade is a large part of the trust issues now so prevalent.

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Committee thinking and press releases 26 Feb 17

The IAB answer to everything is more committees and more press releases. With so many senior people involved – and paid – you’d think they would be able to produce something worthwhile. It’s getting very cringeworthy.

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