IBG launches new non-alcoholic spirits range ‘Drummerboy’ via Common Ventures

Innovation Beverage Group (IBG) has launched its new non-alcoholic premium spirits range, Drummerboy, with a new campaign and brand platform created by Common Ventures.

The integrated campaign comments on Australia’s outdated drinking culture, highlighting the types of peer pressure people still face when ordering alcohol-free drinks and reminding us that you don’t need to have a rehearsed excuse, retort or reason, you just need ‘zero cares’ to drink what you want.