Ice cream makers, advent calendars and white noise machine sales spike in July

Christmas in July has led to a notable shift in Australia’s shopping trends, with a dramatic rise in sales of advent calendars and holiday decorations.  

According to Shopify’s latest product update, there was a 752.2% month-on-month (MoM) increase in the sales of advent calendars while seasonal and holiday decorations also experienced a significant spike, up 151.1%.

Despite the cold weather, ice cream makers took the top spot for trending product categories for July, with an 881.5% increase in sales compared to the previous month.