Iconic Australian cheese brand discontinued after 120 years
Tasmania’s King Island Dairy will stop operations from mid-2025, bringing to a close its 120-year legacy.
King Island Diary’s parent company Saputo made the decision following a ten-month “intensive review” during which they were unable to find a buyer for the brand.
Saputo CEO Leanne Cutts said “every possible option” had been considered before making the decision.
“As King Island Dairy’s historic roots are deeply embedded in the region, it was hoped the strategic review would identify a potential buyer for the facility,” Cutts said.
Saputo first bought King Island Dairy in 2019.
“It is a unique brand, with a plant that is nearly 100 years old,” Cutts said, noting “our other Tasmanian brands such as Mersey Valley and Tasmanian Heritage are thriving”.
“King Island Dairy products hold a nostalgic place in the hearts of Australians, the brand has not maintained its position in today’s ultra-competitive food industry.”
Cutts said 58 employees will be impacted but “redeployment opportunities” would be possible.
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Spot on Alternate.
It takes 100+ years to create such a loved and admired brand and it takes takes 5 years for someone or their accountants to bugger up an Aussie icon.
Looks like profits weren’t goudanough.
Cheesus!
Hard cheese guys