Idle Hour Vodka lands 3-year partnership with the Australian Grand Prix Corp

Andrew Banks

March 21, 2022 10:10

Australian-owned spirit brand, Idle Hour Vodka, has been named as the official vodka partner of the Formula 1 Australian Grand Prix 2022, 2023 and 2024 respectively.

The three-year deal will see Idle Hour provide its ready-to-drink vodka sodas range, inspired by flavours of the Australian bush, across all bars at the Formula 1 Heineken Australian Grand Prix 2022, in addition to a list of exclusive cocktails created by Melbourne’s leading bartenders at its own Idle Hour bar in event’s culture district, M-Lane.

The cocktails, born out of a challenge to Melbourne’s leading bartenders, sees the Aussie brand create a highball cocktail range that showcases the finest Melbourne has to offer.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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