If these are ‘realistic’ models, then what are regular people suppose to look like?

Here’s an interesting concept – a modelling agency positioning itself as providing clients with “realistic” models.

Pure Talent 6, Mumbrella

Called Pure Talent, apparently the idea came about following a roundtable discussion the agency held with fashion and beauty industry heads who all agreed that they were struggling to source “non-model” models for their campaigns.

Now, it does seem like a great idea – but when sent photos of some of these so called “realistic” models, Dr Mumbo was at pains to identify what exactly it was that made them different from a regular model.

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