If you don’t like the Ad Standards Board ruling, ignore it

Tim Burrowes

August 10, 2010 9:27

Good to see that Pharmacare Australia, the company behind Brut, takes its responsibilities to the Advertising Standards Board seriously.

A month after a complaint was upheld against its “Brut Code – spot and share” ad by the ASB, the TVC is still on the brand’s YouTube channel.

Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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4 COMMENTS

David 11 Aug 10

the Brut spot is still running on pay TV too

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Anon 11 Aug 10

Hilarious! What a lame ad!

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DF 12 Aug 10

The TV version has been re-edited to take out the shot of the Mustang pulling up. You now only see it stationary, hence no ASB problems with the non-seatbelt-wearing guy sitting on the back. The broader problems remain, of course!

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Pepe Sanchez 17 Aug 10

Nope, ad’s gone now

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