‘If you pay peanuts you’ll get monkeys and it will get shitty’ says secret CMO

In one of the most unusual sessions in the history of the conference four senior chief marketers have lifted the lid on what they love and loathe about their creative agencies on stage at Mumbrella360 – hidden behind a screen.

Among the observations covered off by the four, dubbed Mr Travel, Mr Retail, Miss Finance and Mr Alcohol by session convenor and founder of New Business Methodology Julia Vargiu – were candid views and observations about dodgy practices, lazy work and supreme levels of services, leaving many in the audience wondering if it was them being talked about.

Their answers were relayed to delegates at the Mumbrella360 conference in Sydney this morning, with their voices disguised to avoid identification.