IG Australia launches first brand campaign since 2020 via Sunday Gravy

Kalila Welch

February 7, 2023 12:26

Online trading platform IG Australia has positioned itself as a performance brand committed to trader success, in its first campaign from indie creative shop Sunday Gravy.

“Where Traders Are Made”, encapsulates a strategy that taps into the psychology of trading, and what it takes to be a successful trader.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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