IGA Supermarkets appoints The Monkeys as its creative agency

April 9, 2015 11:19

IGA Supermarkets has appointed The Monkeys as its new creative agency.

The appointment comes after a creative pitch which saw incumbent Creative Oasis, which had comedian Anh Do fronting its campaigns for the supermarket, lose its place on the IGA roster.

But IGA said the agency will still work with other businesses within the Metcash group which include Mitre10 and Autobarn.

Madeleine Fitzpatrick, general manager marketing for parent company Metcash Food & Grocery said she was pleased with the appointment.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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