Ignore the rules, rock the boat, and make famous work: Bayfield on creativity
In his first post for Mumbrella, storied UK creative and writer Chas Bayfield, of Blackcurrant Tango ad fame (see below), challenges advertisers to break a few more rules.
"We didn't pay huge attention to other ads": Chas Bayfield
Many people look back on the late 90s as one of advertising’s golden ages. Linkedin is filled with nostalgic posts where people eulogise old ads they love. If advertising had a hall of fame, these would play on loop on its giant gilded screen.
I’m less misty eyed.
I never kidded myself that advertising was an art.
As a student, I pored over D&AD annuals to see what the rules were, then copied them. This won me a place at advertising college, but I soon realised that the public didn’t know or care about rules. If anything, an “addy” ad was an excuse to ignore it.
