iHeartRadio adds updatable ‘Favourites’ playlist to app

January 25, 2017 4:13

IHeartRadio Australia has launched a ‘My Favourites Radio’ customised section to its updated app which is powered by Optus.

The iHeartRadio app previously allowed users to access music, radio and custom experiences through the application.

Taking personalisation one step further, ‘My Favourites Radio’ updates the app with the latest content as it is released globally, automatically combining songs, artist and genres into the one station.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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iHeartRadio adds updatable ‘Favourites’ playlist to app

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