iiNet media pitch down to shortlist of three

November 28, 2014 12:25

Three agencies will face off in the presentation round against each other for the media account of internet service provider iiNet, Mumbrella understands.

The pitch for one of the biggest accounts in Western Australia and originally saw a field of agencies including Initiative, Mindshare, Vizeum, ZenithOptimedia, along with incumbent OMD WA throwing their hats in the ring.

While all agencies contacted declined to comment on the pitch, it is understood that this shortlist has now been reduced to just three, with some contenders understood to be offering to set up or expand their office in Perth should they win the $20m account.

Initiative, Mindshare and the incumbent OMD WA are understood to be left in the running for the account.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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